Channel Subscriptions
Paid Channel Subscriptions launched in 2025 as one of three monetization products inside WhatsApp, alongside Status Ads and Promoted Channels. Subscribers pay creators directly for exclusive content. I designed the beta-recruitment system, the subscriber insights creators see in product, and the report flows that brought Status Ads and Promoted Channels into DSA compliance.
Beta recruitment
Recruit up to 200 creators without disrupting their relationship with the platform.
After an alpha launch with 13 managed creators, beta scale required recruiting up to 200 self-serve creators across the consumer and business apps. The work designed an in-product Qualtrics survey and the surrounding UX flow to gauge interest and select participants. The first proposal was not approved — the entry point was too disruptive (triggered on Channel entry) and the audience criteria were too broad. The revised design simplified the entry point, strengthened trust signals, and applied stricter eligibility criteria. Approved on second review.
Give creators a clear signal on paid audience size.
Creators saw total follower count and 30-day engagement metrics, but had no way to distinguish subscribers from followers. The work introduced a subscriber count directly in the UI as the foundation surface for the subscriptions feature — the first place a creator looks to understand their paid audience. Design-ready for Android and iOS ship.
Ad Reports — DSA compliance
Extend WhatsApp's existing report infrastructure to advertising, in 27 EU countries.
The EU Digital Services Act requires that users can see report status, appeal rejected reports, and report illegal content. WhatsApp Channels already met these requirements for organic content; Status Ads and Promoted Channels did not. The work extended the same report infrastructure to ads, keeping the experience consistent across the WA platform. Three new report flows shipped globally, with illegal-content reporting limited to the EU. Supports compliance across 27 EU countries.